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Closing Date: 08/05/2024

Location/Division: East Street

Marketing & Digital Content Creator

Join us in Making a Difference!

Are you passionate about using your marketing and digital skills to uplift communities and create lasting change? If so, YMCA Leicestershire is looking for a dedicated individual to join our team as a Marketing and Digital Content Creator.

Position: Marketing & Digital Content Creator

Salary: £27,144 per annum

Hours of work: A minimum of 40-hours per week

Location: Leicester

Closing date: 19^th May 2024

Interviews will take place for this role as suitable applications are received and the role may close before the closing date upon a successful candidate being appointed.

Benefits include: A generous 33 days of annual leave, including bank holidays, Birthday Leave, Service Leave, Pension and Health Cash Plan, Company Sick Pay Scheme, Blue Light Discount Card, Free Gym Access and Complimentary Y theatre tickets.

About the role:

As a Marketing and Digital Content Creator, you will play a vital role in elevating YMCA Leicestershire’s brand and engaging our supporters through captivating digital content.

Marketing and communications make an important contribution to the growth and success of the organisation, with impactful stories and campaigns increasing our visibility in the local community.  In 2022 we joined the YMCA national brand, but we’re the same independent local charity. This gives us access to many resources and helps us have a stronger voice on young people’s issues

This new Marketing and Digital Content Creator role will work alongside the Fundraising and Communications Manager and Partnerships and Events Fundraiser. The work is varied with different events and projects arising throughout the year and the team works collaboratively to achieve targets.

Key responsibilities will include:

• Developing and implementing digital plans to grow audience engagement and brand awareness.
• Creating exciting content for campaigns, emails, social media, and our website.
• Coordinating marketing projects and print materials across different service areas.
• Leading digital marketing efforts for fundraising campaigns, including regular giving and tailored communications.
• Maintaining supportive team working and building effective relationships with staff, service users, and supporters

About you

We are looking for someone who is:

• Passionate about the charity sector and committed to understanding YMCA Leicestershire’s work.
• Highly organised with the ability to plan and manage workload independently.
• Experienced in marketing, digital, with strong digital marketing skills.
• Proficient with digital tools and platforms, including social media and Google Analytics.
• A team player with excellent interpersonal skills and the ability to build rapport with diverse stakeholders.

To succeed in the role of Marketing & Digital Content Creator, your key skills will include:

• A recognised formal qualification in Marketing/Digital
• Minimum level 2/GCSE in Maths and English
• Proven & relevant suitable experience in a Marketing/Digital content role
• Strong digital marketing skills, including content creation, scheduling and monitoring. Familiarity with paid digital advertising and social media platforms
• Experience of designing print and digital assets using Adobe Creative Suite, Canva or similar design programmes

About the organisation

YMCA Leicestershire is the largest voluntary sector provider of accommodation to single homeless young people within Leicester and over the last 6 years has delivered the Leicester City Council contract for delivery of Accommodation-based Housing Related Support for Young People

Our vision is for every young person to have a safe place to call home and the support they need to create lasting change in their lives. YMCA Leicestershire is a vibrant charity offering supported accommodation for young people aged 16 - 25, homeless services, children’s residential care, sports facilities and The Y Theatre, Leicester’s oldest theatre.

Our marketing & fundraising team was established in 2015 and each year builds on the strength of the last to increase unrestricted income, gifts in kind and wider business opportunities. With relationships at the heart of fundraising, we strive to make our donors feel engaged and inspired. Fundraising activities include running events such as our sleep out, digital campaigns such as the Christmas Big Give, regular giving, gifts in wills, small grants and supporting fundraisers taking part in challenge events.