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Application Declaration: I certify to the best of my knowledge and belief that the information given in this application is true and accurate. I understand that if the information is false or misleading it may lead to any offer of employment being terminated or withdrawn. By submitting an application I confirm that I have demonstrable evidence of right to work in the UK. Please note: the EFI is unable to accept applications from those who require employer sponsorship.

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Closing Date: 29/11/2022

Marketing Communications Executive

Permanent

Full-Time

London, West End / Hybrid Working

About the role 

We have a fantastic opportunity for an experienced Marketing Communications Executive to work within our Marketing and Sales team to manage the FRA’s promotional and marketing materials, e-mail marketing and copywriting to increase awareness of the FRA through extended reach.

A few key responsibilities:

• Manage, plan and implement all direct mail communications to current students, prospective students, applicants, parents and schools.
• Create a tone of voice for the brand and act as guardian to ensure it is adhered to.
• Support the Head of Marketing in producing engaging advertising copy throughout the year across digital and offline platforms.
• Analyse CRM automation copy and work with the Head of Marketing to implement A/B testing on copy to ensure we are communicating in the most engaging way.
• Write monthly blog posts using top keywords to drive users to the website.
• Support the Media Manager with copywriting for our organic posts on various channels.

About you 

You will play a crucial part in helping us achieve the FRA’s ambitious growth targets and will have a demonstrative proven track record of delivering outstanding copy and content with a sales orientated outcome. You will be a superb communicator, with excellent written and verbal communication skills, alongside a strong feel for original storytelling and developing compelling and creative narratives. You will be a strong, creative writer with an excellent grasp of English style and grammar, with an ability to tailor communications for different audiences

You will need an understanding of the fashion industry and the courses we offer to generate relevant, engaging content and campaigns.

Why The FRA?  

We foster a culture where our team members can lean on each other, recognise each other and celebrate together! At the FRA, our students are at the centre of what we do and as a result, we offer hugely rewarding careers – whatever your role at the FRA, you have the opportunity to change a student’s life! If you are looking for a fast-paced and autonomous role where you can really demonstrate your impact, then look no further.  

Our carefully curated benefits package offers something for everyone, whether you’re interested in:  

• Furthering your development through funded professional qualifications and a personal growth allowance
• Generous and flexible leave that suits your lifestyle, including an around the world trip after 5 years’ service!
• Market-leading family friendly pay, including 6 months fully paid maternity, adoption and shared parental leave!  
• A monthly wellbeing allowance and financial loan structures to support your financial health

Salary: 

Competitive Salary, subject to qualifications and experience

For more information about us, visit our website and refer to the job description and person specification available to download.

Next steps: 

Please create an account and click Start Application to submit an application.

Closing Date: On-going. Please note we will be reviewing applications as and when they come in. If you wish to apply for this position, early application is advised.

Please contact our Recruitment team at recruitment@fra.ac.uk for further information or an informal chat about this campaign.

Diversity Statement

We welcome applications from individuals from all sections of the community. The equality and diversity information you provide will be strictly confidential to the HR Department and will not be seen by the short listing or selection panel. Applications will be judged solely on the basis of merit.