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Application Declaration: I certify to the best of my knowledge and belief that the information given in this application is true and accurate. I understand that if the information is false or misleading it may lead to any offer of employment being terminated or withdrawn. By submitting an application I confirm that I have demonstrable evidence of right to work in the UK. Please note: the EFI is unable to accept applications from those who require employer sponsorship.

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Safeguarding Statement: At the EFI, safeguarding and promoting the welfare of children, young people and vulnerable adults is paramount. We expect all our staff and prospective staff to share this commitment. Please read our Safeguarding Policy here for further information.

Closing Date: 03/04/2023

Brand Communications Manager 

Permanent / Full-Time 

London, West End / Hybrid Working  

About the role

The Fashion Retail Academy is currently in a new phase of growth and we have a brand-new role within a new team, to support the Head of Brand Communications to raise the profile of the FRA. 

As the Brand Communications Manager, your aim will be to increase awareness of the FRA and the opportunities available to the industry, ranging from apprenticeships, workforce development, talent acquisition, and student enrichment.  

Integral to the success of this role is to develop and implement an annual communications plan to increase brand awareness of the FRA and the services we provide to the industry across all our relevant initiatives. You will be responsible for building and running effective multi channel campaigns across social media, direct mail, PR, digital and offline trade advertising, events and newsletters, with consistent messaging and tone of voice.  Campaigns will be measured against KPI’s to ensure positive ROI is delivered. 

About you

You have demonstrable experience building successful multi-channle B2B communications and advertising campaigns with a background in a comms/media and/or PR role. Successful working relationships with trade press & industry stakeholders and the ability to utilise these skills to increase awareness of the FRA is essential.   

You will be the FRA’s brand guardian; you will proactively ensure all outbound B2B communication is consistent and relevant, whilst maximising opportunities to support individual business initiatives.  You will be both creative and analytical to enable you to build successful campaigns.  A knowledge of the fashion industry is a significant advantage.

To be effective in this new role you will have a proven track record of improving ROIs and meeting key KPIs in a retail or marketing environment. You will preferably have a good understanding of tools such as Google Analytics, Umbraco, Power BI, and Microsoft Dynamics & Click dimensions. 

If you’re a proactive forward thinker with enthusiasm and the ability to work in a fast-paced environment, we’d love to hear from you! 

Why The FRA?  

We foster a culture where our team members can lean on each other, recognise each other and celebrate together! At the FRA, our students are at the centre of what we do and as a result, we offer hugely rewarding careers – whatever your role at the FRA, you have the opportunity to change a student’s life! If you are looking for a fast-paced and autonomous role where you can really demonstrate your impact, then look no further.  

Our carefully curated benefits package offers something for everyone, whether you’re interested in:  

• Furthering your development through funded professional qualifications and a personal growth allowance
• Generous and flexible leave that suits your lifestyle, including an around-the-world trip after 5 years of service!
• Market-leading family-friendly pay, including 6 months of fully paid maternity, adoption, and shared parental leave!  
• A monthly wellbeing allowance and financial loan structures to support your financial health

Salary: 

£40,000 - £45,000 per annum, depending on qualifications and experience

For more information about us, visit our website and refer to the job description and person specification available to download.

Next steps: 

Please create an account and click Start Application to submit an application.

Closing Date: Monday 27th March 2023. Please note, we do review applications as and when they come in. If you wish to apply for this position, early application is advised.

Please contact our Recruitment team at recruitment@fra.ac.uk for further information or an informal chat about this campaign.

Diversity Statement

The FRA is proud to have a student body as diverse as its central London location!  With students from 17 ethnicities, traveling from all over the United Kingdom, with a variety of learning needs and a wide range of experiences and interests, we are looking to recruit a workforce that is as diverse as our amazing students and will support them to achieve their potential. If you would like to request any accommodations from application through to interview, please email us at recruitment@fra.ac.uk. Any equality and diversity information you choose to give helps to provide the HR team at the FRA with a deeper understanding of our people, and their experiences. It assists us in identifying any existing biases or gaps that the FRA can work on addressing and improving. All ED&I information you provide is strictly confidential to the HR Department and will not be seen by the shortlisting or selection panel.